5/6/10

Secret Weapon

AGENCY: Secret Weapon
CLIENT: Jack in the Box

Secret Weapons mission to only take three clients at once sure paid off with the Jack in the Box campaign. They continuously make fun of the outdated logo which keeps getting more entertaining as the spots debut. The cone hat happens to be getting the blunt of it in this ad. There are so many fast food commercials, but Secret Weapon does a great job of making sure Jack in the Box is always sticking out. 


22Squared

AGENCY: 22Squared, Atlanta
CLIENT: Publix Supermarket

Well, bless my heart, we say in the south. This ad is truly touching. Although it is predictable, this makes the ad more fulfilling by watching the scene unfold. The subtle look the boy gives in the end is more enjoyable than a tag line. Compared to many out-there ads made today, this is just as creative and just as enjoyable to watch. 


72 and sunny


AGENCY: 72 and Sunny
CLIENT: Nike plus

"I love you but I will crush you". Anything you can do I can do better, anyone? I love this outdoor ad. I think its attention getting not only with the color but certainly with the copy. The copy for the man's side "You're cute when you're losing", is just as flirty and captivating as the womens. I think this both works and rewards. No matter who wins, Nikeplus sure does. 

Ground Zero


AGENCY: Ground Zero
CLIENT: Pinky Vodka

It's Absolut all over again. Ground Zero found that 55% of vodka drinkers are women...so what did they do? Change the bottle to speak to this demographic. As a woman I certainly would buy this, honestly specifically for the bottle. It's edgy but pink. A woman's perfect night out on the town.

Droga5

AGENCY: Droga5
CLIENT: Rhapsody

I remember seeing this ad and being impressed. It was clever to use a popular song because it automatic gets the attention of the viewer. It can't be ignored like a normal voiceover. Its sexy and sultry and shows the good life. The use of the music also hits home with the product since it is representing Rhapsody. 


Wieden + Kennedy

AGENCY: Wieden + Kennedy, USA
CLIENT: Nike + iPod

Wieden, you have done it again. This is genius. This works. This rewards. This does it all for me. I love that its a woman as well because it makes it more compelling. Bank robbers are always men, right? Wrong. This makes me want to go buy a pair of Nikes, on the way an iPod and sprint through downtown Dallas. (p.s. I hate running) Perfection.


Kishenbaum Bond

AGECNY: Kirshenbaum Bond
CLIENT: Wendys

I have to say, at first, I was not impressed. However, as the ad went on, it grew on me. It makes fun of the cosmopolitan coffee snobs. Wendy's is making fun of themselves too. They know they aren't Starbucks, so they put these characters in here to make fun of the whole idea of coffee snobbery. 


5/5/10

Cliff Freeman & Partners

AGENCY: Cliff Freeman & Partners
CLIENT: Quiznos

This really makes me wish Cliff Freeman was still up and going. It reminds me of what my mother always told me about throwing away five dollars, but instead the moneys going to a good place. In this case, your stomach. Except for the copy "more meat than Subway" (what, do you weigh the slices), I think its oddly funny. It reminds me of something Crispin would do. Ironic because they are so successful and Cliff is no longer around. RIP.


VitroRobertson

AGENCY: VitroRobertson, San Diego
CLIENT: Kyocera

Cell phone karma
Aside from the HORRIBLE special effects of the squirrel attack, I really like this ad. It makes fun of something we now have to think about every day, cell phone etiquette. We all hate the people in the movies, the SAT, the classes who act like their Lil Jon ringtone is silent to everyone but them. It's fulfilling to imagine them in the same position as this jerk.

Sidenote: When I google Vitro, the headline was Vitro.We Listen. We Plan. We Steal. (clever)

Crispin Porter + Bogusky

AGENCY: Crispin Porter + Bogusky
CLIENT: Dominoes

I see this ad...all...the...time. And I hate it more and more. So I was shocked to find that it was Crispin. Really, Crispin, really? I feel just as harassed by these ads as 'Scott Snyder' (if he even exists) does by Dominoes. The reality of 'Whopper Holdout' seemed genuine, but this absolutely does not. Of course Scott Snyder is going to say he likes the pizza. A) It's pizza and B) Because a huge microphone, camera, and Dominoes spokesperson is standing in front of him. Shame, shame.

Kaplan Thaler

Agency: Kaplan Thaler, NYC
Client: AdCouncil

This is a responsible ad with a big message. It gives a simple statistic and puts it to life in the most effectively horrifying way that it can. When you think of "drinking before 15", you think of age 14. Not 8 or 10. But this happens more than people know. It lets unsuspecting parents in on a future their child might have that could be preventable. It doesn't list simple facts. It doesn't criticize all parents. It just creates an awareness for a situation that is often ignored. 


Fallon Worldwide

Agency: Fallon, Minneapolis 
Client: Fizzy Lizzy

The ad im referring to is the "making out" print at the bottom of the image. What a hilarious way to sell a beverage. No girls laughing at the carbonation on their nose, no sipping out of straws, just wit. I love the art direction of the work also. You can almost hear the voice saying the bold "LOSER" at the bottom. It sells the flavor and it sells the humor. 

Leo Burnett

Agency: Leo Burnett, Chicago
Client: General Mills

I love this ad for Cheerios. It follows in the steps of  Y& R's Bill Cosby "the mob boss" for Jello pudding by adding a lightheartedness to the italian gang. This switches up the wholesome family approach to "having a good a good heart" and makes it more abstract. I think its gets the idea across perfectly and ads a funny twist to the pop culture of "The Godfather". 


Saatchi & Saatchi

Agency: Saatchi & Saatchi, Australia
Client: Toyota

As Toyota's leading agency, Saatchi & Saatchi ads a different personality to each of their cars. To add the outdoorsy, adventurous character to the RAV4, they set up the outdoors in this most clever way. From the hamburger patty on the floor, to this spot, Saatchi gives a hilarious introduction to the SUV's scenes in the wild. I love the tag line : "Bad things happen indoors". I feel the campaign has endless options and I hope to see more.


Publicis

Agency: Publicis, Brussels
Client: Flemish Milk Board

I have always wondered what my children are going to think of Lady Gaga and N*Sync. Publicis plays on this by pointing out how the music of the past is no longer popular and is strange to our generation. It's an extremely funny way to applying milk to this oddity of life too. I think Goodby's "Got Milk" campaign, not for the same client, is equal in wit to this one although it is older and has run many more spots. 


T.A.G S.F.

Agency: TAG, San Francisco
Client: Adidas

The agency now known as "agency 215" gives the sports accessory world a run for its money with this ad. It reminds me of the W+K spots for Nike with its inclusion of an actual players and dynamic music. It does not have the intensity of the Nike spots though, which I like. I know I can speak for myself when I say I'm not athletic at all, but I still wear tennis shoes to work out. I think they extend the audience of the ad with their more relaxed and cool approach to the tennis shoe. 


Mullen

Agency: Mullen, Boston
Client: The National GRID

This spot really brings many concerns to the heart. I feel that there is too much noise now about endangered species and global warming, and it can unfortunately easily be ignored. However this gives a species a pet-like quality as well as putting a different spin on the noisy issue of global warming. It has a "stop in your tracks" quality that doesn't involve booming music or flashy images. It calls to attention with its simplistic, gentle nature and is much more effective than most ads relating to world-wide issues.


Deutsch

Agency: Deutsch, Los Angelos
Client: Playstation

I think Deutsch did a great job with this TV spot for Playstation. The production looks very professional, but time consuming, the music fits the visuals perfectly, and the message that "Playstation is the ultimate home theatre accessory" was carried across to me. I think TBWA/London does the best job at advertising the product, "without advertising" it in their "Porn Star" spot. It's obscurity makes it the more attention getting ad.



5/4/10

Hill Holliday

Bank of America- Bus

What a feel good ad. I can't find an embedding code, but I like the ad so much I have to use it! (It is on the website!)
When most people associate the wealthy and banks, they also associate scandal and greed. Hill Holliday gives us an ad that reminds us of the sentimentality of life. I feel some bank ads are trying to portray their employees too much as "man's best friend", but this instills trust in me by simply reminding us of the my good-natured fellow humans. It's more realistic than you expect a bank ad to be without using humor or "scenes from everyday life". As a 20 year old, I see a bright future and I can imagine as a 70 year old, most see a bright past.

Carmichael Lynch


Ikea Head - Find Your Style - The best bloopers are here

Comparing this ad for IKEA to the ones by Crispin Porter + Bogusky, I'm pretty disappointed. I cracked up at CP+B's "Lamp" spot, but I'm a little creeped out by this one. I don't quite understand the strange shapes of their bodies, and I'm a little disturbed by her closet of male heads. It's almost serial killer-like. Not to be too critical but the simplicity and dry humor of CP+B's "Lamp" spot trumps the pure strangeness of this one.

Lowe


Compared with the other ads made for Axe by Lowe, the seductive doctor the moaning girls, this combines culture (YouTube) with sex appeal (the song in the end is definitely sexy). They make fun of the usual approach to the "AXE effect" and show a small-shouldered, frizzy haired teen as the "irresistable catch". Not only do I think its a play on the promises of their product, but it uses the attention-grabbing theme of the YouTube video. People want to see the random but interesting talents of the YouTube actors and AXE also gets its exposure.

5/2/10

McCann Erikson

This touching TV spot by McCann is not only true to Coca Cola's branding about the genuine happiness and optimism that is found in life, but is unique to the campaign and to TV spots in general. It is a perfect example of advertising with good intentions. This spot works to reward the consumer more than it does to pitch their product. Its approach to the status of the economy is raw and honest and not something you often find in today's advertising.

The Martin Agency


I like this spin on the Gecko. The Martin Agency does a good job with developing his character and not tiring him out like the Chic-Fil-A cows (sorry Richards Group). In other spots he is just cute or shy but here he has a witty attitude that gives the spokes-"reptile" a new twist.