5/5/10

T.A.G S.F.

Agency: TAG, San Francisco
Client: Adidas

The agency now known as "agency 215" gives the sports accessory world a run for its money with this ad. It reminds me of the W+K spots for Nike with its inclusion of an actual players and dynamic music. It does not have the intensity of the Nike spots though, which I like. I know I can speak for myself when I say I'm not athletic at all, but I still wear tennis shoes to work out. I think they extend the audience of the ad with their more relaxed and cool approach to the tennis shoe. 


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