As Toyota's leading agency, Saatchi & Saatchi ads a different personality to each of their cars. To add the outdoorsy, adventurous character to the RAV4, they set up the outdoors in this most clever way. From the hamburger patty on the floor, to this spot, Saatchi gives a hilarious introduction to the SUV's scenes in the wild. I love the tag line : "Bad things happen indoors". I feel the campaign has endless options and I hope to see more.