Client: Flemish Milk Board
I have always wondered what my children are going to think of Lady Gaga and N*Sync. Publicis plays on this by pointing out how the music of the past is no longer popular and is strange to our generation. It's an extremely funny way to applying milk to this oddity of life too. I think Goodby's "Got Milk" campaign, not for the same client, is equal in wit to this one although it is older and has run many more spots.