Agency: Mullen, Boston
Client: The National GRID

This spot really brings many concerns to the heart. I feel that there is too much noise now about endangered species and global warming, and it can unfortunately easily be ignored. However this gives a species a pet-like quality as well as putting a different spin on the noisy issue of global warming. It has a "stop in your tracks" quality that doesn't involve booming music or flashy images. It calls to attention with its simplistic, gentle nature and is much more effective than most ads relating to world-wide issues.

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