AGENCY: McKinney, Raleigh

CLIENT: Golds Gym

I wish this little voice was in my head all the time. Personal trainer and print ad all in one...I like it. It shows the sweat (hey ads...don't try and fool us with your pretty size 0 runners on the treadmill anymore). It shows the pain. (whine-hole). But if you've ever had a personal trainer, it reminds you of them and the suprising inspiration they can invoke. I like.

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