5/2/10

McCann Erikson

This touching TV spot by McCann is not only true to Coca Cola's branding about the genuine happiness and optimism that is found in life, but is unique to the campaign and to TV spots in general. It is a perfect example of advertising with good intentions. This spot works to reward the consumer more than it does to pitch their product. Its approach to the status of the economy is raw and honest and not something you often find in today's advertising.

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