Compared with the other ads made for Axe by Lowe, the seductive doctor the moaning girls, this combines culture (YouTube) with sex appeal (the song in the end is definitely sexy). They make fun of the usual approach to the "AXE effect" and show a small-shouldered, frizzy haired teen as the "irresistable catch". Not only do I think its a play on the promises of their product, but it uses the attention-grabbing theme of the YouTube video. People want to see the random but interesting talents of the YouTube actors and AXE also gets its exposure.

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