Leo Burnett

Agency: Leo Burnett, Chicago
Client: General Mills

I love this ad for Cheerios. It follows in the steps of  Y& R's Bill Cosby "the mob boss" for Jello pudding by adding a lightheartedness to the italian gang. This switches up the wholesome family approach to "having a good a good heart" and makes it more abstract. I think its gets the idea across perfectly and ads a funny twist to the pop culture of "The Godfather". 

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