5/5/10

Fallon Worldwide

Agency: Fallon, Minneapolis 
Client: Fizzy Lizzy

The ad im referring to is the "making out" print at the bottom of the image. What a hilarious way to sell a beverage. No girls laughing at the carbonation on their nose, no sipping out of straws, just wit. I love the art direction of the work also. You can almost hear the voice saying the bold "LOSER" at the bottom. It sells the flavor and it sells the humor. 

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