Agency: Euro RSCG
Client: Chivas

What a beautiful take on this thing we called life. With climatic music, beautiful imagery of the good and bad and a developed idea, Euro RSCG take this liquor to the next level. It reminds me somewhat of "Morning in America" by Hal Riney & Associates, with its attention to the great leaps we make in life. It starts strong and ends strong. I really admire this work.

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