AGENCY: Cramer-Krasselt, Chicago
"Love Crocs, again!" says Cramer. I have never liked Crocs, but this ad, strangely gets to me. It reminds me of the SourPatch "Sweet then Sour" campaign, which I loved. Both give humanistic qualities to their products that just make you want to hug them back, a.k.a, buy them. Crocs definitely need a boost and if they are salvageable, I think Cramer can help.