Campbell Mithun

Agency: Campbell Mithun, Minneapolis
Client: Syngenta

I think the "Tom and Jerry" imagery of this print ad is clever. Until reading the copy it is hard to tell what the ad is for but the copy perfectly incorporates the product. The product, NK-1 soybeans, is described in gourmet-like language. I don't know where this would have run, but the only problem I have with it is it looks a little like a proscription drug ad with the borders and the logo. Overall though I think it would be very difficult to blend a cat, a soybean and the reputation of a gourmet product in the same ad, but Campbell Mithun did it!

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