4/6/10

Rethink


AGENCY: Rethink
CLIENT: BCAA Insurance

"How Would they Get by Without You" reads the copy. How can you ignore this. This is probably the cutest ad I have ever seen, if anything. It's very creative and a good way to think about life insurance. It isn't depressing or ominous although its about death and shows a stranded child. So precious.


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