5/6/10

72 and sunny


AGENCY: 72 and Sunny
CLIENT: Nike plus

"I love you but I will crush you". Anything you can do I can do better, anyone? I love this outdoor ad. I think its attention getting not only with the color but certainly with the copy. The copy for the man's side "You're cute when you're losing", is just as flirty and captivating as the womens. I think this both works and rewards. No matter who wins, Nikeplus sure does. 

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