2/2/10

Martin I Williams

AGENCY: Martin Williams
CLIENT: Payless

Well, I might like this ad just because it isn't Payless "BOGO" sale. Really, I have never had to see an ad so much that I hated so much, and I still can't remember what BOGO even means. However, I think this ad is gorgeous and much better than most discount shoe store spots out there. The colors, the talent, the music all blend perfectly. It takes you straight back to your favorite easter. The use of the jelly beans to show the price is very clever and much more appealing than the flashing numbers usually used.

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