AGENCY: GSD&M/Idea City
Yellowpages is a hard thing to advertise. However, GSD&M succeeds. It isn't the greatest ad I have ever seen, but it does the job adding some humor into it. It's unrealistic and out there, but that's why it succeeds. It grabs your attention and transforms something you see in everyday life into something with a totally different purpose. This campaign could develop new ads easily as well.