AGENCY: Goodby
CLIENT: Clorox

Not only is this ad beautifully done, it is also very imaginatively creative. I remember being that age and every time I would get into the pool or the tub, I would magically "transform into a mermaid". It is geared towards adults, and it brings back that nostalgia of the adventurous kid in you. It makes you rekindle your sense of imagination.

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